One of the 10 world changing green trend proposed by entrepreneur.com, is rising the green bar. What that means? that means how high or low is the knowledge and standards regarding sustainability issues among businesses and individuals, and certainly today the green bar is below it should be, I think. Why? because over the time we have grown in many areas such as technology, transportation, education, knowledge, among others and we live in this era when everybody knows about everything, but what everybody know or the majority of people know about environment and sustainability is what we have learned in high school…hopefully. I never heard during my career as a Mechanical Engineer, how to be a green responsible engineer or how to be a green entrepreneur or even worst, how to treat solid waste. Sounds out of place but just as an example of lack of knowledge, every single place that you visit in my home country you will find for sure different standards in how to separate the solid waste, or the garbage. Some places you can find 3 garbage baskets with different colors trying to teach you how to separate them. But in the same day you visit another place and you find that they have 5 different baskets with another color code and explanation. Finally you arrive home and you just have ONE basket…sadly we don’t have idea how to do it…I mean, is not clear. But anyways, that is not what I was talking about, the great thing here is that this article that I read, says that those standards that environmental certification provides will not stand still over time. What is green today will not be green tomorrow, trends and standards will evolve over time. I have never been so agreed with something and so glad seen this kind of articles. However today the bar is relatively low as businesses and people start to consider sustainability as something essential in our lives.
The challenge proposed by entrepreneur.com to companies and businesses is to keep innovating…..Again, creativity and innovation, words that I clearly support in order to succeed and being competitive in today’s changing world. But not only that, those concepts become essential tools to develop effective solutions in our environmental recovery battle.
Finally, I invite you to read the article mentioned in the following link